js marketingjs
marketing
B2B MARKETING STRATEGY & EXECUTION
I support your business with full-funnel marketing at sales level. With end-to-end ownership for positioning, brand, lead generation & nurturing.
VALUE
the representation of your business,
all from one reliable source.
Your PR agency doesn't understand your business well enough. Your website says one thing, your sales team promises another. Your performance freelancer needs enterprise budget to optimize for leads your sales team won't touch. And every time two of them need to align, you are the one in charge. What's missing is the one person connecting the dots.
what are the alternatives?
Agencies deliver volume, but each one is focussed on their own KPIs. Connecting them becomes your job.
A first marketing hire will learn your product inside out, but needs years of training to live up to the demand.
A head of marketing brings strong expertise, but also high risks. To hire the right person is essential, and can take 6 - 12 months.
js marketing gives you one person in charge, with the range and seniority you expect, available straight away. Whether you need me for one specific project or a long-term collaboration, I guarantee the highest commitment as long as you need me, and leave you with excellent results once the mandate ends.
Responsibility and accountability are the two pillars of my collaborations. Responsibility starts with a clear definition of which fields I am in charge of. Accountability is my promise to work in the best interest of your business, towards the goals we aligned on. From strategy to execution, I take care of your brand as if it was my own.
I am not the right fit if you are pre-product, if you need someone to simply run ads, or if you are looking to fill a full-time seat. In these cases, the listed alternatives might be a better fit.
HOW I WORK
marketing at sales level
marketing stops
One person owns your entire funnel.
EXPERTISE
technical depth meets buyer perspective
Selling a product needs in-depth knowledge
My first years were spent in consulting and implementation. I sat with clients, configured products and learned how to find out where they genuinely helped. This ability to understand even complex products is reflected in 4 years of client onboarding, 120 release notes, and over 50 product videos.
Selling to businesses means selling to a room
In enterprise deals, an average six to ten people are involved in the decision making process. There is no one-fits-all approach. All of them ask different questions and have different needs. I've sat amongst them, and know which facets of the same message needs to be shown to whom.
one product or service
needs to appeal to various personas
what cost and return can i expect?
what could possibly break?
does this help me?
can i defend it to the board?
To provide profound answers, you need more than a standard messaging. You need a clear understanding of your business, your target audience and your product.
REFERENCES
results speak louder than words
A selection of my work from previous projects.
b2b fintech · Switzerland & UK
34 SQLs · 1.5m € pipeline
in 6 months
Owned GTM, PR & partner marketing.
b2b procure-tech · DACH
300 attendees · costs covered
first owned demand channel
Owned events & personal branding.
PROCESS
what changes, and when
Four steps from first contact to actual impact.
Week 1
discovery
We talk about your goals, your current challenges and what success looks like for your business.
Result: a project plan with recommended activities & milestones
Week 2
mandate agreed
Once you approve, we kick off. With regular check-ins and continuous reporting, you constantly stay in the loop.
Result: a kickoff workshop & tailored playbook with clear KPIs
Day 30
first work live
We get started right away. The first results are already shipped, and we are gaining more traction as we go.
Result: actual output instead of mere strategy decks
Day 90
moving the needle
I report against the metrics we agreed on. If you don't see the results you expect, we change course.
Result: performance benchmarking instead of guessing games
Whatever is created during the course of our collaboration is yours. Whenever the mandate ends, you get a clean handover, including documentation and assets.
ABOUT ME
hi there, i'm jill!
I am the face behind js marketing. I have dedicated my entire professional career to the startup environment. There is no other work setup where things move this fast, where ownership is this important and where leadership is earned, not inherited.
In my opinion, a successful business consists of two things: winning other successful businesses as customers, and creating innovative technologies to offer them. So I primarily focus on startups whose products are technical solutions, mostly targeting large caps and enterprises.
I am convinced that great marketing emerges from a deep understanding of your business, which pain it eases, and why you sacrifice your time and energy to build it. That is your essence. I am here to find it, and bring it to life.
CONTACT
ready when you are
book a discovery call
In this initial call, we will explore your business, where you are heading and how I can support you in reaching your goals.
After 30 minutes, we should both have a first impression if I am the right fit for you.
or just tell me what you're looking for
jill@js-marketing.info·+49 176 329 150 31·Based in Munich, working across Europe